42 Scientific and technological services, namely, technological development, research and testing in the field of adtech, linear and non-linear broadcasting, connected TV (CTV), over-the.top transmission (OTT) and programmatic marketing; technological research in the field of adtech, linear and non-linear broadcasting, connected TV (CTV), over-the.top transmission (OTT) and programmatic marketing; scientific services and design relating thereto, namely, technological development, research and testing in the field of adtech, linear and non-linear broadcasting, connected TV (CTV), over-the.top transmission (OTT) and programmatic marketing; disclosure of technological knowledge, namely, providing technology information in the field of adtech, linear and non-linear broadcasting, connected TV (CTV), over-the.top transmission (OTT) and programmatic marketing; technological services and design related to the above, namely, technological development, research and testing in the field of adtech, linear and non-linear broadcasting, connected TV (CTV), over-the.top transmission (OTT) and programmatic marketing; scientific research; design and development of computer hardware and software; software as a service (SAAS) services featuring software for setting, tracking, managing, optimizing advertising and promotional campaigns and calculating the investment performance of such campaigns for the adtech, media and entertainment sector; platform as a Service (PAAS) featuring software for setting, tracking, managing, optimizing advertising and promotional campaigns and calculating the investment performance of such campaigns for the adtech, media and entertainment sector; providing online non-downloadable software for tracking, managing, and optimizing advertising and promotional campaigns, and calculating investment performance in relation thereto; providing online non-downloadable software for tracking website traffic, e-commerce activity, customer loyalty, and sales conversion rates; providing online non-downloadable software for managing, collecting, monitoring and analyzing web traffic, blog and other online sites, user preferences and links in real time; design and development services for others of computer programs for managing, collecting, tracking and analyzing website traffic, blogs and other online sites, user preferences and links; computer service, namely, software as a service provider (SAAS) featuring software for measuring digital media, website audience analysis and optimization of advertising to host software that manages, monitors, tracks and optimizes the performance and effectiveness of online and offline marketing campaigns; computer service, namely, software as a service provider (SAAS) featuring software for hosting software that collects, manages, integrates, analyzes, monitors, and tracks the performance of websites via Internet user behavior in the field of web analytics; design and updating of software; database design; web page design; design, development and implementation of computer software; creation of web pages for others, namely, website design; design of web pages for advertising purposes; maintenance of online databases for others; application service provider (ASP) services featuring software for accessing, analyzing and deriving insights from different data sources including but not limited to advertising performance or app performance for the adtech, media and entertainment sector; rental of software for setting, tracking, managing, optimizing advertising and promotional campaigns and calculating the investment performance of such campaigns for the adtech, media and entertainment sector; consultancy, advice and information relating to computer services, namely, computer software; development of application programming interface (API) software; development of computer programs for data collection and analysis; data mining; hosting of websites on the Internet; computer programming for the Internet; development of software solutions for Internet providers and Internet users; computer services, namely, remote management of information technology (IT) systems of others comprised of remote desktop services, virtual private networks and Cloud-based IT management platforms; software rental for the adtech, media and entertainment sector and website hosting services; development, programming and implementation of software; video game programming; video game development services; design of software for video games; platform as a service (PAAS) featuring software platforms for transmission of images, audiovisual content, video content or messages; software as a service (SAAS) services and platform as a Service (PAAS)featuring software for managing connected television (CTV) and free transmission (OTT) audiovisual content; research and development in the field of artificial intelligence for introducing and managing audiovisual content in streaming videos connected television (CTV) and free transmission (OTT) and management of their monetization; research and development in the field of artificial intelligence for introducing and managing advertising content in streaming videos connected television (CTV) and free transmission (OTT) and management of their monetization; research and development in the field of blockchain technology; research and development in the field of advertising technology; software as a service (SAAS) services and platform as a Service (PAAS) featuring software for capitalization and monetizing audiovisual content in connected television (CTV) and free transmission (OTT)