35 Advertising, marketing and promotional services, in particular public relations services, product demonstrations and product display services, trade show and commercial exhibition services; administration of customer loyalty, incentive and bonus program services; distribution of advertising, marketing and promotional material; advertising, marketing and promotional consultancy, advisory and assistance services; provision and rental of advertising space, time and media; business assistance, management and administrative services, in particular accountancy, book keeping and auditing, administrative support and data processing services, human resources management and recruitment services, business consultancy and advisory services