42 Technology consultancy in the field of web and mobile application design and implementation, namely the design and implementation of tracking and analytics of consumer behavioural data to improve the, usability, functioning, performance, and optimization of the web and mobile application; application service provider (ASP) services in the fields of web and mobile application analytics; application service provider (ASP) services featuring web application analytics and mobile application analytics software; application service provider (ASP) services featuring software for collecting, managing, automating, integrating, analysing, reporting, sharing and tracking user activity, engagement and profitability and a wide variety of related data and information from websites and mobile apps; application service provider (ASP) services featuring software for tracking web site and mobile application activity and managing, monitoring, tracking, and optimizing the performance and effectiveness of websites, mobile applications and online marketing campaigns; application service provider (ASP), namely, featuring software for web site and mobile application diagnostic analysis; software as a service (SaaS) services featuring software for data processing, namely, data management, data integration, data consolidation, data preparation, data extraction, data migration, data loading, and data quality assurance; software as a service (SaaS) services featuring software for data analysis and data compilation for the purpose of supporting business, recommendations and decisions, data mining, knowledge management and research, business process and data optimization, automation of predictive analytic processes, advertising optimization and personalization, business intelligence information gathering and analysis; software as a service (SaaS) services featuring analytics software used to report and measure what customers do with web and mobile applications; software as a service (SaaS) services featuring software for use in the collection, management, analysis and reporting of a wide variety of information and data relating to online consumer behaviour; software as a service (SaaS) services featuring software for tracking activity and monitoring performance, behaviour and actions of consumers on the internet, websites, mobile applications, desktop applications and computer game applications; software as a service (SaaS) services featuring software for analysing, processing, tracking and monitoring online consumer behaviour