35 Online retail store services for video game programs, video game software, video game computer programs, game programs for arcade video game machines, software programs for video games, games software for use with video game consoles, programs for arcade video game machines, interactive entertainment computer software for video games, video games being computer games in the form of computer programs recorded on data carriers; online retail store services for downloadable video game programs, computer game software for use on mobile devices, downloadable software in the nature of a mobile application for playing games; online retail store services for downloadable electronic publications in the nature of magazines in the field of video games, downloadable electronic publications in the nature of magazines, electronic publications, downloadable, relating to video games, electronic publications, sound recordings, music recordings, musical sound recordings, sound discs, compact discs featuring music, pre-recorded CDs featuring music, downloadable digital music, downloadable music sound recordings, pre-recorded DVDs featuring music, mobile phone straps, mobile phone cases; online retail store services relating to the sale of compact discs featuring music, pre-recorded CDs and DVDs featuring music, posters, prints, art prints, art pictures, posters made of fabric, wall hangings, video game strategy guidebooks, strategy guide magazines for video games, magazines featuring video and computer games, posters, printed matter, books, magazines, jewellery, pin badges, key rings of common metal, charms for key rings, charms for key chains, key rings and key chains, and charms therefor, printed t-shirts, t-shirts, hoodies, sweatshirts, clothing, headgear, charms made of rubber, figurines made of rubber, rubber keycaps, rubber key covers, rubber mobile phone straps and charms, bags, luggage, card holders, credit card cases, games, toys and playthings, video game apparatus, arcade games and amusement machines, bags specially adapted for handheld video game apparatus, arcade video game machines, plastic toy figurines, modelled plastic toy figurines; preparation and presentation of advertising matter; sales promotion services; marketing and marketing planning services; advisory and consultancy services relating to marketing, marketing assessment services; operation and supervision of customer loyalty, sales, incentives and promotional activity schemes and advice, namely, administration of a customer loyalty program which provides users additional digital currency or in-game contents based on loyalty and repeated purchases; advertising services; advisory, consultancy and information services relating to the aforesaid services