35 Business management, organisation, operation and administration of loyalty and incentive schemes or programs to promote the sale of goods and services of others; business services, namely, business management, administration and information services; business records keeping, namely, maintenance of financial records; sales promotion services through the supply of benefits in connection with administration of loyalty and incentive schemes or programs; administration of loyalty or reward programs involving discounts or incentives; business management, organisation, operation and administration services in relation to the supply of benefits for customer loyalty or reward programs; administration of bonus, loyalty and reward programs being the supply of gifts and rewards to promote the sale of goods and services of others; business organisation and management of frequent buyer incentive and sales promotion programmes; organisation, operation and supervision of sales and promotional incentive schemes; direct mail advertising services, namely, compilation and maintenance of direct mailing lists; incentive schemes to promote the sale of goods and services of others; administration of consumer loyalty programs involving discounts or incentives; advertising services, in particular advertising for all kinds of goods, services, and cashless means of payment; promotion of the sales of goods and services of third parties by means of advertisement, sale promoting competitions, discounts and prize drawings, the administration of bonus points in connection with customer loyalty programs, and surplus value offers; market research data analysis services; market research and survey analysis services; market analysis services; marketing advisory services in the fields of digital business strategy and customer relationship management; business statistical modelling services in relation to advertising, sales promotion, media and retail location for the understanding and predicting of consumer, business, and market trends and actions; advertising agency services; advertising, marketing, and promotion services; advertising and marketing consultation; sales promotion services; business consultancy services relating to the marketing of fund raising campaigns for sports sponsorship, teams, clubs, associations, groups, and organisations; provision of advice and information relating to marketing; business strategy development services; direct mail advertising services, namely, compilation of direct mailing lists; direct mail advertising; promotion, marketing and management of fund raising and sponsorship advertising campaigns; maintenance of financial records; production, organisation, presentation and promotion of events, activities and initiatives for advertising and promotional purposes; online consultancy and information services in relation to the aforementioned services