9 Digital media, namely, collectibles and downloadable multimedia files containing artwork relating to marketing for an alcoholic beverage brand, authenticated by non-fungible tokens (NFTs); downloadable collectible art, downloadable photographs, downloadable visual images, downloadable music, and downloadable video and audio recordings relating to marketing for an alcoholic beverage brand and authenticated by non-fungible tokens (NFTs) using blockchain technology; downloadable collectible art, downloadable photographs, downloadable visual images and downloadable music, for data storage and for limiting access to content and authenticated by non-fungible tokens (NFTs); downloadable virtual goods, namely, computer programs featuring non-alcoholic and alcoholic beverages and branded clothing, footwear, headwear, fashion accessories, eyewear, jewelry and handbags for use online and in online virtual worlds; downloadable computer software for interactive games for use by adults via a global computer network and through various wireless networks and electronic devices; downloadable software for engaging in social networking and interacting with online communities, accessing and streaming multimedia entertainment content, and for providing access to an online virtual environment, and downloadable software in the nature of a mobile application for users to browse and perform electronic transactions of retail consumer goods; downloadable computer software for the creation, production and modification of digital animated and non-animated designs and characters, avatars, digital overlays and skins for access and use in online environments, virtual online environments, and extended reality virtual environments; downloadable mobile application software for ordering non-alcoholic or alcoholic beverages; downloadable computer software for providing access to digital electronic content and experiences pertaining to non-alcoholic and alcoholic beverages in a virtual environment including a metaverse, virtual reality, augmented reality, mixed reality, extended reality, or a combination thereof via an internet portal or other communication network; downloadable mobile application software for providing access to digital electronic content and experiences pertaining to non-alcoholic and alcoholic beverages in a virtual environment including a metaverse, virtual reality, augmented reality, mixed reality, extended reality, or a combination thereof via an internet portal or other communication network