35 Business administration; business management; franchising, namely, providing technical assistance in the nature of assistance in the business management in the establishment and operation of restaurants, cafes, coffee houses and snack bars; retail store services in the field of ice-cream; services in relation to or related to the franchising of bars, cafes and cafeterias, snack bars and other commercial businesses or organizations supplying foodstuffs and beverages for consumption, namely, consultation and assistance in business management, organization and promotion; services provided for or associated with the franchising of vending machines, namely, consultation and assistance in business management, organization and promotion; retail and online retail store services via the Internet featuring ice-cream making machines, pasteurizers, refrigerating appliances and installations, mechanisms for controlling fluid level in tanks, namely, valves, ice cream conservators, food and beverage processing and preparation machines and apparatus, industrial machines for processing and preparing foodstuffs; advertising services and consultancy; advertising services, including the promotional sponsorship of entertainment, sporting and cultural activities in the nature of soccer games, cultural arts festivals and ice-cream festivals; commercial sponsoring being the promotional sponsorship of recreational, sporting and cultural activities in the nature of soccer games, cultural arts festivals and ice-cream festivals; services in the field of or relating to the management of restaurants, bars, cafeterias and snack bars and commercial businesses or organizations supplying foodstuffs and beverages for consumption, namely, franchising services in the nature of consultation and assistance in business management, organization and promotion; the goods being featured or provided in the aforementioned services not including commercial ovens