9 Photographic, cinematographic, audiovisual and optical apparatus and instruments, namely optical lenses, cameras, film cameras, video cameras, projectors, binoculars, telescopes, range finders, microscopes, eyewear, video recorders, audio recorders and camcorders; apparatus and instruments for recording, transmitting, reproducing or processing sound, images or data; recorded and downloadable media in the nature of computer software for operating cameras, calibrating camera lenses, producing video effects and collating, analysing and transmitting camera and lens data, blank digital recording and storage media, namely, blank CDs, blank memory cards, blank hard drives for optical lenses, cameras, film cameras, video cameras, projectors, binoculars, telescopes, range finders, microscopes, video recorders, audio recorders and camcorder; blank analogue recording and storage media namely, analogue to digital converters; computers and computer peripheral devices; cameras; lenses; lenses for use in cameras, projectors, binoculars, telescopes, range finders, microscopes, eyewear; camera lens filters, photographic flashbulbs, shutter releases, camera spools, lens adaptors for cameras, lens extenders specially adapted for camera lenses, cine tape measures, lens display boxes and cases specially adapted for camera lenses, batteries and battery chargers for cameras; remote controls for cameras and lenses; apparatus and instruments for testing photographic and cinematographic lenses; lens test projectors; photographic centering apparatus namely, apparatus for use with optical lenses to centre photographic and cinematographic images being mounts for optical lenses; graphic lens display systems namely, systems comprised of lenses to obtain and display graphic information for lens focusing; electronic measuring and data recordal devices for capturing and analysing technical and content-related data and metadata in photography and cinematography, namely computer software; bags, cases, carriers, skins, stands, mounts, straps and holders adapted for use with photography equipment; bags, cases, carriers, skins, stands, mounts, straps and holders adapted for use with cinematography devices and equipment, namely, video cameras and cameras; recorded and downloadable camera software for operating cameras, calibrating camera lenses, producing video effects and for the collation, analysis and transmission of camera and lens data; downloadable lens software, for operating optical lenses, calibrating optical lenses and collating, analysing and transmitting camera and lens data; downloadable software for use in photography and cinematography, namely software for operating cameras, calibrating camera lenses, producing video effects and for editing video, file and photographs; recorded optical measurement software namely, software for collating, analysing and transmitting camera and lens data; recorded and downloadable tracking and measurement software for use in photography and cinematography; downloadable software for recording and sharing lens and camera data and metadata; electronic publications in the nature of magazines, books, tutorials, newsletters, brochures, pamphlets and periodicals and online media in the nature of downloadable video recordings in the field of cinematography, film, photography, photographic equipment and lenses; downloadable charts for use in the field of photography and cinematography; downloadable colour charts for use in photography and cinematography; parts, fittings and accessories for all the aforesaid, namely, structural parts for optical lenses for use in photography and cinematography apparatus and instruments