35 Wholesale and retail services relating to the sale, distribution and marketing of alcoholic and non-alcoholic beverages; online retail services; wine shop services; direct marketing and direct selling services in relation to the supply of alcoholic and non-alcoholic beverages including by mail order and by electronic means; advertising, marketing and promotional services in respect of alcoholic and non-alcoholic beverages including arranging and conducting exhibitions, tasting events, trade fairs and other promotional and marketing events; arranging and conducting promotional and marketing events; arranging and conducting exhibitions for advertising, business, commercial and trade purposes; sales promotion services; sponsorship (promotion and marketing services); product sampling; organisation and management of incentive programmes; organisation, operation and supervision of customer loyalty schemes; business management; business administration; advisory, management, analytics and information services in relation to all of the aforesaid