35 Advertising, business management, market research; marketing; business administration, office functions, professional business consultancy, including cost-benefit analyses, all the aforesaid services also being provided via media of all kinds, in particular via electronic means and online from a database; organising and billing of commercial transactions within the framework of an electronic department store, organising and billing of commercial transactions within the framework of an electronic trading market; arranging commercial transactions for others and the billing therefor by means of e-commerce on computer networks and/or other sales channels; operating electronic markets on the internet, by arranging contracts online for both the purchase of goods and the provision of services; business organization consultancy and business management services by means of providing evaluative feedback and performance ratings in relation to goods and sales services; retailing, provided via a global computer network relating to general goods and consumer goods of all kinds; loyalty, incentive and bonus program services; customer loyalty services for commercial, promotional and/or advertising purposes; organisation, operation and supervision of loyalty schemes and incentive schemes; administration of loyalty programs involving discounts or incentives; loyalty scheme services; providing online information in relation to marketing, marketing research, publicity, bonus, customer loyalty and/or reward programmes; operating of a customer loyalty scheme for the sale of general goods and consumer goods