42 Software as a service (SaaS) services featuring software for use in retailing, remote shopping, taking personal measurements, assessing personal preferences, assessing personal requirements, measuring products, fitting products, customizing products, eye tests, vision assessments, providing optometry services, displaying products, demonstrating products and services, processing of business and commercial orders, providing virtual fittings for users; platform as a service (PaaS) services featuring computer software platforms for use in retailing, remote shopping, taking personal measurements, assessing personal preferences, assessing personal requirements, measuring products, fitting products, customizing products, eye tests, vision assessments, providing optometry services, displaying products, demonstrating products and services, processing of business and commercial orders, providing virtual fittings for users; hosting platforms being hosting of websites, and providing temporary use of online non-downloadable software for use in retailing; hosting platforms being hosting of websites and providing temporary use of online non-downloadable software for enabling remote shopping; hosting platforms and providing temporary use of online non-downloadable software for the purposes of taking personal measurements, assessing personal preferences, assessing personal requirements, measuring products, fitting products, customizing products; hosting platforms and providing temporary use of online non-downloadable software for processing of business and commercial orders; hosting platforms and providing temporary use of online non-downloadable software for eye tests, vision assessments, providing optometry services, displaying products, demonstrating products and services; provision of information, advisory and consultancy services in relation to hosting of websites, software as a service (SAAS) services and platform as a service (PaaS) services; providing temporary use of on-line non-downloadable software to assist third party retailers and brands in selling their products by providing virtual fittings for users to try on goods and product recommendations by suggesting products to users; providing temporary use of online non-downloadable augmented reality software for virtual product fittings for users to try on goods; providing temporary use of online non-downloadable computer software to provide customers with text, messaging, email, voice, audio, and video communications via wireless networks and the internet, for e-commerce use as a payment gateway that authorizes processing of credit cards or direct payments for merchants, and for managing marketing campaigns for others; application service provider (ASP) services featuring software for use in connection with augmented reality technology using an avatar created using a webcam, kiosk, a motion sensing input device, or a 3D scanner that enables users to try on a wide range of accessories prior to purchase