35 Implementation and tracking of marketing and advertising campaigns of third parties or for third parties; promotion and advertising of third-party goods and services of others; providing services with respect to advertising, including promotion of products and services of third parties through sponsoring arrangements and license agreements relating to charitable events, sporting events, movie events, musical concerts, live dance and theater performances, and art exhibitions; promotion and advertising of third-party goods and services via the Internet and computer communication networks for others; promotion and advertising of special events of others organized by third parties; marketing consultancy; advisory and business assistance services with respect to advertising and public relations; design, implementation and operational management of consumer loyalty programs and reward and incentive programs to promote the sale of third-party goods and services of others by awarding loyalty points before, during and after the purchase of products and services, processing the redemption of loyalty points to process transactions including charitable donations or the purchasing of products, services or promo codes of others, conducting promotional contests; promotion and advertising of the sale of items related to arts, clothing for babies and kids, bags and luggage, bakery and coffee shop services, bars and cafés, beauty products and fragrances, books, business cards, cars and motorcycles, clothing and apparel, culture and heritage apparel, do-it-yourself home repair and gardening books, educational materials, fashion accessories, flowers and plants, food and nutrition supplements, games and video games, health and wellness services, home decor and equipment, jewels and watches, luxury, movies, music and dance, newspapers, restaurants, sports and fitness guides, toys, technology and electronics, theater, travel books, wine, beer and spirits through a consumer incentive reward program; administration of a customer reward loyalty program which provides loyalty points if customers watch, click, like, comment or share marketing and advertising material including online ads, social ads, tv commercials, print ads, newsletters, if customers scan two-dimensional bar code readers available on websites, mobile applications, newsletters, tv commercials, print ads, billboards, if customers use referral codes or referral two-dimensional bar code readers, if customers take surveys, if customers answer questionnaires, if customers participate in quizzes and contests, if customers buy products or services, if customers review products and services to promote the third-party commercial activities; providing business support staff services with respect to the administration of loyalty and incentive programs via an Internet site or an application for mobile terminals; providing virtual online office support staff services for businesses with respect to the administration of loyalty and incentive programs via an Internet site or an application for mobile terminals