9 Downloadable computer software for creating, producing, editing, manipulating, transmitting, uploading, downloading, and sharing user-generated content (UGC), electronic media, multimedia content, videos, movies, pictures, images, text, photos, audio content, and information; downloadable electronic and computerised publications in the nature of articles, books, directories and teaching and instructional materials, manuals, newsletters, periodicals, research guides and educational material in the field of brand advocacy; downloadable software applications for mobile phones, computers and tablets for creating, producing, editing, manipulating, transmitting, uploading, downloading, and sharing user-generated content (UGC), electronic media, multimedia content, videos, movies, pictures, images, text, photos, audio content, and information; downloadable software applications delivered online through a web-browser or as a downloadable application or downloadable application delivered to any computing device including desktop, laptop and tablet computers as well as mobile devices for creating, producing, editing, manipulating, transmitting, uploading, downloading, and sharing user-generated content (UGC), electronic media, multimedia content, videos, movies, pictures, images, text, photos, audio content, and information