42 Design, development and maintenance of computer software; management of computer software upgrades, namely, periodic upgrading of computer software for others; computer software design, namely, user interface design services; computer software integration services, namely, integration of computer software into multiple systems and networks; graphic design services; technical risk management services, namely, technical risk management, assessment, and prevention of computer network and performance issues; web content management services for others, namely, management of website data and website content in the fields of sports, betting, marketing, and media for others; website hosting services; software as a service (SAAS) services featuring , non-downloadable software for processing sports data, searching sports data, collecting sports data, inputting sports-related data, namely, player, team and game statistics, and sporting event venues and schedules, generating sports data feeds, managing databases, analyzing data, distributing sports data, managing website content for third parties, mathematical modelling of sporting events, outcomes, and betting markets, monitoring, analyzing, and auditing betting markets, setting betting limits, managing risk liability and auditing risk, namely, analyzing sports-related statistics for betting, monitoring and analyzing sporting events and outcomes, managing advertising, promotional and marketing content, generating advertising content, searching, collecting, collating, analyzing, generating and distributing betting odds, facilitating management of betting transactions, namely, placing bets and setting odds, presenting, rendering and displaying sports data, generating augmented and virtual reality experiences, namely, partaking in and attending sporting events, producing digital animations, monitoring and analyzing movement of people and objects using tracking data from embedded radio frequency identification (RFID) sensors, video, and optical scanners that monitor and follow players and sporting objects during live plays, implementing machine learning and neural networks, organizing, managing, scheduling and broadcasting events, playing computer games, capturing, manipulating, transferring, transmitting and distributing data, capturing, manipulating, transferring, transmitting and distributing audio and video content, analyzing statistics, trading bets and setting betting odds, creating visualizations, namely for creating moving and static visual images for video production and editing, photo production and editing, and graphic design purposes, registering player and team information, namely, player and team names and statistics, creating profiles of players and teams using historical sports statistical data, manipulating score data, namely for analyzing data and modifying it, verifying data, verifying identity, all in the fields of sports, betting, marketing and media; rental of computer software for processing sports data, searching sports data, collecting sports data, inputting sports-related data, namely, player, team and game statistics, and sporting event venues and schedules, generating sports data feeds, managing databases, analyzing data, distributing sports data, managing website content for third parties, mathematical modelling of sporting events, outcomes, and betting markets, monitoring, analyzing, and auditing betting markets, setting betting limits, managing risk liability and auditing risk, namely, analyzing sports-related statistics for betting, monitoring and analyzing sporting events and outcomes, managing advertising, promotional and marketing content, generating advertising content, searching, collecting, collating, analyzing, generating and distributing betting odds, facilitating management of betting transactions, namely, placing bets and setting odds, presenting, rendering and displaying sports data, generating augmented and virtual reality experiences, namely, partaking in and attending sporting events, producing digital animations, monitoring and analyzing movement of people and objects using tracking data from embedded radio frequency identification (RFID) sensors, video, and optical scanners that monitor and follow players and sporting objects during live plays, implementing machine learning and neural networks, organizing, managing, scheduling and broadcasting events, playing computer games, capturing, manipulating, transferring, transmitting and distributing data, capturing, manipulating, transferring, transmitting and distributing audio and video content, analyzing statistics, trading bets and setting betting odds, creating visualizations, namely for creating moving and static visual images for video production and editing, photo production and editing, and graphic design purposes, registering player and team information, namely, player and team names and statistics, creating profiles of players and teams using historical sports statistical data, manipulating score data, namely analyzing data and modifying it, verifying data, verifying identity, all in the fields of sports, betting, marketing and media; data migration services, namely sports, betting, marketing and media data being transferred over the internet; data encryption services; mathematical modelling services, namely, designing and implementing mathematical models for others in the field of sports, media, marketing and betting for the purposes of predicting outcomes, automating data analysis, and tracking data; scientific services, namely, mathematical modelling services, namely, designing and implementing mathematical models for others in the field of sports, media, marketing and betting for the purposes of predicting outcomes, automating data analysis, and tracking data; electronic data storage services; information, advisory and consultancy services relating to the aforesaid services