35 Advertising, marketing of products; business management, business management of corporate projects; commercial activities, namely, commercial assistance in business management, and organization of events for commercial purposes; negotiation and conclusion of commercial transactions for third parties; promotion of products and services via the Internet; online retail store services featuring clothing for drivers and mechanics of cars, motorcycles, go-karts and vehicles in general, including overalls, under suits, jackets, trousers, caps, gloves, footwear, sweaters, T-shirts such as to allow the consumer to see and buy them easily; the bringing together, for the benefit of others, of a variety of products, namely, protective clothing and fireproof clothing for drivers and mechanics of cars, motorcycles, go-karts and vehicles in general, including overalls, under-suits, balaclavas, socks, gloves, helmets, communication systems for helmets, knee protectors, leg protectors, elbow pads, and vehicle parts and accessories, namely, seats, seat belts, steering wheels, dome bars in the nature of rollbars, footrests, gas and brake pedals being component parts of land vehicles, gear lever knobs and accessories for cars and vehicles in general, excluding the transport thereof, enabling customers to conveniently view and purchase those goods by means of retail stores