The mark consists of the stylized wording "ESTI" displayed in white, above the wording "BETTER LIFE FOR ALL", also displayed in white, above the wording "JOIN", displayed in green, which is above the wording "THE CIRCLE OF MEDITERRANEAN LIVING" displayed in white, all of which is surrounded by a variety of fruits and vegetables forming a circle, including a green and brown avocado, a red tomato, green and purple artichoke, a red and green beet, red pepper, green pepper, purple onion, red and green turnip, green cucumber, purple turnip, purple eggplant, purple olives and green leaves from an olive tree, green courgette, green and yellow lime, orange carrot, green pickle, yellow pepper, red and green swiss chard, green spinach, green basil, brown chickpeas, and a brown spoon, all of which is against a black background.
The color(s) black, white, green, brown, red, purple, yellow and orange is/are claimed as a feature of the mark.