35 Advertising services; dissemination of advertising materials; business management; business administration; providing office functions; organisation, operation and supervision of loyalty schemes and incentive schemes, namely, business administration of consumer and corporate loyalty programs; presentation of goods on communications media, for retail purposes, namely, providing on-line retail store services featuring general consumer merchandise; retail store services featuring jewellery, time instruments, watches, toiletries, perfumery and fragrances, colognes, beauty implements for humans, cosmetics, printed matter, books, pens, stationery, games, toys, playing cards, information technology equipment, audio-visual equipment, sunglasses, cases for mobile phones, mobile phone straps, tobacco, articles for use with tobacco, non-alcoholic beverages, alcoholic beverages and beer