35 Advertising services; retailing and wholesaling, including via global computer networks, namely, retail store services, online retail ordering services, wholesale distributorship services and online wholesale distributorship services all featuring machines for processing and preparing food and beverages, processing machines for use in the food industry, machines for pasteurising food and beverages and liquids, machines for processing milk, machines for making beverages, dairy machines, milk homogenizing machines, centrifugal machines for use with milk, machines for separating cream and milk, milk filtering machines, equipment for cooking, heating, refrigerating, treating, pasteurizing, and sterilizing foods and beverages and liquids and parts and accessories for all of the aforementioned goods; retailing and wholesaling, including via global computer networks, namely, retail store services, online retail ordering services, wholesale distributorship services and online wholesale distributorship services all featuring food and beverage filtering machines, liquid filtering machines, enzyme processing machines for use in reduction of microbiological organisms, blood plasma processing machines for use in reduction of microbiological organisms, machines for use in reduction of microbiological organisms in liquids, ultraviolet ray lamps, UV machines in the nature of ultra-violet sterilization units for liquids and water treatment, food and beverage processing machines that use ultraviolet light, UV machines being ultra-violet sterilization units for liquids and water treatment for use in reduction of microbiological organisms, UV machines being ultra-violet sterilization units for treatment of blood plasma, UV machines being ultra-violet sterilization units for treatment of enzymes, UV lamps not for medical purposes, sterilization, disinfection and decontamination equipment for liquids and parts and accessories for all the aforementioned goods