9 Apparatus and instruments for recording, transmitting, reproducing or processing sound, images or data; digital materials, namely, downloadable multimedia files containing text, data, audio, and images in the fields of healthcare, personal behavior analysis, fitness and exercise; computer hardware; recorded computer software for receiving text message alerts, for instant messaging, for sending and receiving emails, and for setting appointment reminders; recorded computer software for recording, organizing, transmitting, manipulating, reviewing, and receiving text, data, audio, image and digital files; downloadable computer software for receiving text message alerts, for instant messaging, for sending and receiving emails and for setting appointment reminders; downloadable computer software for recording, organizing, transmitting, manipulating, reviewing, and receiving text, data, audio, image and digital files; downloadable software for smartphones and mobile devices for providing personal training services, coaching, workouts and healthcare assessments in the fields of healthcare, personal behavior management, fitness and exercise; recorded computer application software for smartphones and mobile devices for providing personal training services, coaching, workouts and healthcare assessments in the fields of healthcare, personal behavior management, fitness and exercise; downloadable software in the nature of a mobile application for providing personal training services, coaching, workouts and healthcare assessments in the fields of healthcare, personal behavior management, fitness and exercise; downloadable computer software using artificial intelligence for machine learning; downloadable interactive software using artificial intelligence for providing personal training services, coaching, workouts and fitness assessments in the fields of fitness and exercise; downloadable interactive software using artificial intelligence for creating personalized health care training programs; downloadable computer software using artificial intelligence for scientific analysis of healthcare and personal behavior; downloadable computer software using artificial intelligence for machine learning in the field of big data analysis; downloadable computer software for monitoring healthcare services and personal behavior; downloadable computer software using artificial intelligence for providing personal training services, coaching, workouts and healthcare assessments in the fields of healthcare, personal behavior management, fitness and exercise; downloadable computer software using artificial intelligence for creating personalized healthcare training programs; computer peripheral devices