9 Machine-readable data carriers of all kinds, in particular cd-roms, digital video discs, magneto-optical discs, diskettes, magnetic tapes and the like equipped with computer programs for data processing, namely, programs for market research, market analysis and social media analysis and other software, such as databases, digital images, websites and homepages; computer programs and other software stored in machine-readable form, namely, for market research, market observations, market analysis and social media analysis; computers and input and output apparatus therefore, in particular printers, cameras, mice, microphones, monitors, reading apparatus, keyboards; memories for data processing equipment; apparatus for recording, transmission or reproduction of sound or images