35 advertising services; dissemination of advertising matter via all media, in particular in the form of thematic messages centered on human values; advertising by sponsoring, namely, promotion of goods and services through sponsorship of sports events; online advertising and marketing services; commercial business management; commercial administration of the licensing of the goods and services of others; providing office functions; advertising services, namely, advertising promotion of third-party goods and services by means of contractual agreements, especially sponsoring partnership and licenses with regard to the transfer of reputation, image and sympathy derived from cultural and sporting events, especially winter sports events and competitions; advertising services, namely, promoting the goods and services of others by the means of driving the public to consider goods or services that are presented to them with specific signs, emblems or messages for attracting their attention; advertising services, namely, promoting the goods and services of others by the means of image transfer; rental of advertising space of all type and on all media, whether digital or not; commercial administration of the licensing of the goods and services of others relating to the participation of teams in winter sports competitions, and promotion to the public and interested media of support for said teams; business administration consultancy services; organization of exhibitions for commercial or advertising purposes; advertising promotion of sporting competitions and events for use by others; advertising promotion of concerts and of cultural events for others; provision of documentation, namely direct mail advertising, distribution of advertising material, distribution of samples, reproduction of documents in the nature of photocopying services; computer file management, namely digital file management comprising a portfolio of images and video sequences intended for use under license in traditional advertising and in the advertising promotion of behavior; business management relating to e-commerce, namely providing consumer information on products via telecommunication networks for advertising and sales purposes; retail store services and wholesale store services featuring clothing, footwear, headgear; retail store services and wholesale store services featuring sports goods; retail store services and wholesale store services featuring jewelry, timepieces, fashion accessories, bags, souvenirs; all of the foregoing not in connection with the processing, verification, authorization, transfer and authentication of payments, funds, and credit, debit, prepaid cards, and not in connection with financial technology software or services