9 Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking, lifesaving and teaching apparatus and instruments, namely, virtual, augmented, and mixed reality headsets goggles adapted for use in recreational, leisure, entertainment, education, training, and sport purposes; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; blank magnetic data carriers, recording discs being blank record disks; compact discs, DVDs and other digital recording media, namely, visual and audio recordings featuring physical fitness workouts, sports and nutrition; mechanisms for coin-operated apparatus; cash registers, calculating machines, data processing equipment, computers; sports eyewear; downloadable computer software for the transmission of digital content and information, specifically, for communication, networking and social networking; downloadable content management software for creating, editing, sharing and storing digital content for the collection, organizing, modifying, book marking, transmission, storage, and sharing of data and information featuring physical fitness, sport and nutrition; downloadable computer software platforms for collaboration management of document collaboration, data sharing and analytics; downloadable software for arranging online commercial and financial transactions; computer software, recorded for social networking and accessing of electronic media material via the internet or other communications networks, specifically, for creating, uploading, posting, showing, displaying, blogging, streaming, transmitting, sharing and providing video and electronic media or information; recorded computer software for mobile devices for social networking and accessing of electronic media material via the internet or other communications networks, specifically, for creating, uploading, posting, showing, displaying, blogging, streaming, transmitting, sharing and providing video and electronic media or information; recorded computer software for tablet computers for social networking and accessing of electronic media material via the internet or other communications networks, specifically, for creating, uploading, posting, showing, displaying, blogging, streaming, transmitting, sharing and providing video and electronic media or information; recorded computer software for smart phones for social networking and accessing of electronic media material via the internet or other communications networks, specifically, for creating, uploading, posting, showing, displaying, blogging, streaming, transmitting, sharing and providing video and electronic media or information; electronic databases in the field of sport, physical fitness and nutrition recorded on computer media; computer software applications, downloadable for social networking and accessing of electronic media material via the internet or other communications networks, specifically, for creating, uploading, posting, showing, displaying, blogging, streaming, transmitting, sharing and providing video and electronic media or information; recorded computer software platforms for social networking that may be accessed via the internet, computers and wireless devices; downloadable virtual reality software for recreational, leisure, entertainment, education, fitness, training, and sport purposes, virtual reality computer hardware; downloadable augmented reality software for use in mobile devices for integrating electronic data with real world environments for the purpose of recreational, leisure, entertainment, education, physical fitness, training, and sport purposes; augmented reality computer hardware; downloadable augmented reality software for use in mobile devices for integrating electronic data with real world environments for recreational, leisure, entertainment, education, physical fitness, training, and sport purposes; downloadable electronic publications in the nature of magazines, books, and articles in the field of education, health, physical fitness, sport and nutrition; audio books in the field of education, health, physical fitness, sport and nutrition; electronic downloadable books in the field of education, health, physical fitness, sport and nutrition; recorded content, namely, recordings of multimedia content, namely, pre-recorded video cassettes, digital video discs, digital versatile discs, downloadable audio and video recordings, dvds, and high definition digital discs featuring current events, pop culture, sports, people, namely, celebrities, athletes, artists, photographers, culture, entertainment, travel, adventure, lifestyle and photography; media content, namely, audio, visual and audiovisual recordings of multimedia content in the field of education, health, physical fitness, sport and nutrition