35 Advertising services; event marketing, namely, arranging and conducting marketing promotional events for others; retail store services featuring optical apparatus and eye wear, in particular goggles, sunglasses, visors, anti dazzle shades, antiglare glass, and featuring protective eyewear, in particular swimming, ski and snowboard goggles, glasses, eyeglass cases, and featuring spectacle accessories, in particular straps, chains and lanyards, and featuring protective clothing in particular diving suits; retail store services featuring storage media and apparatus for recording, storage, transmission, reproduction or processing of data, sound and images, in particular magnetic recording media, tapes, cassettes and discs, audio tapes, and prerecorded film, in particular video films, telecommunication equipment, telecommunications apparatus, telecommunications instruments, and featuring telecommunication apparatus, in particular mobile phones, video telephones and other hand-held communications devices; retail store services featuring messaging devices, parts and fittings and accessories for messaging devices, in particular housings for mobile telephones, for mp3 players, and also featuring jewelry and costume jewelry, amulets, ornaments made of precious metals, ornamental pendants and ornamental pins, cuff-links, precious gemstones and semiprecious gemstones, and also featuring wristwatches and clocks in particular parts of the wristwatches and clocks, clock accessories in the nature of watchstraps and watch chains; retail store services featuring watchstraps and cases for watches, jewelry boxes and jewel boxes of precious metal and made from precious metal alloys, keyrings, key cases, key tag, and key fobs, all of precious metal, made from precious metal alloys, and coated therewith, and also featuring chamois leather, bags in particular beach bag, all purpose sports bag, all-purpose athletic bag for travel barrel bag, carrier bag, travelling bag, leather shopping bag; retail store services featuring textile goods of mesh, leather bag for merchandise packaging, shoulder bags, handbags, clutch bags, waist bags, rucksacks, rucksacks, bags for campers, satchels, book bag, school satchels, cosmetic bag sold empty, bag for shaving articles sold empty, valises, trunks, luggage carry-on-bag, garment bag for travel and other travel requisites, and suit cases and etuis, in particular travelling trunks, overnight cases, briefcases, attaché cases; retail store services featuring credit card cases, calling card cases, cosmetic and toilet bag sold empty, vanity cases, jewelry bag for travel, bag, wallets, purses, key cases, keychains, key tag, and key tag made from leather, skins and imitations thereof and also featuring umbrellas, clothing footwear, headgear, in particular shirts, t-shirts, singlets, blouses and tops, sweaters, jackets, vests, coats, dresses, skirts, sarongs; retail store services featuring trousers, slacks, denim shorts, board shorts, clothing for surfing, clothing for swimming, sportswear, underclothes, sleepwear, belts, scarves, gloves, hosiery, socks, shoes, boots sandals, slip-on shoes, strap sandals and slippers, hats, caps, beanies, peaks and visors, wet suits, waistcoats boots, gloves and caps for wetsuits, wetsuit shorts and tops, sporting goods; retail store services featuring fittings and accessories in the nature of sailboards, sail boards, kite surfboards, bodyboards, wakeboards, water skis, sports goods for other water sports, scooters, skateboards, roller skates with longitudinally aligned rollers, roller skates, structural parts and fittings and accessories for all the aforesaid sporting goods, bags and covers for sporting goods, towing system for surfing, handles, base lines and connecting lines for sports articles, surfboard wax, skateboards; retail store services featuring skis, sports articles, and sports accessories relating thereto; customer loyalty services for commercial, promotion and advertising purposes; loyalty card program in the nature of promoting the goods and services of others by means of a loyalty rewards card scheme; discount card schemes in the nature of promoting the goods and services of others by means of a loyalty rewards discount card scheme; incentive schemes, advertising and promotional services, namely, business administration of consumer loyalty programs; promoting the goods and services of others by means of offering discounts; administration of a discount program in the nature of discounts on hotels, motels, inns, resort accommodation, restaurants, car rentals, tours, cruises, air fares, tour packages, enabling discounts for participant members; business management and office administration services; providing information regarding discount shopping services for shoppers, travelers and businesses; business services, namely, organization, operation, and supervision of sales and promotional incentive schemes; marketing services, namely, marketing of entertainment, sporting and cultural events; franchising business services, namely, assistance in franchised commercial business management, advice in the meaning of establishments as franchises; marketing the goods and services of others by means of a push notification technology; publication and dissemination of publicity material for others; information relating to the aforementioned services