42 Engineering services, namely, evaluations, appraisals and research in the fields of computer and information technology; design and development of computer software, computer systems, and algorithmic software, and design and development of computer software for use in advertising and marketing; research and development of new products for others; technical, technological, programmatic and algorithmic project studies, namely conducting of scientific project feasibility studies; design and development of computer software; rental of computer software for advertising and marketing purposes; installation, maintenance and updating of computer software; computer programming; computer technology consultancy; data conversion of computer programs and data, not physical conversion; application service provider, namely, hosting the computer software applications of others in the fields of advertising and marketing; design, creation, hosting, and maintenance of websites for others for use in the serving of advertisements; software as a service (SaaS) services featuring software for use in marketing, data analysis, the serving of advertisements, creating and uploading advertising materials, monitoring advertising campaigns, bidding on and selling physical and online advertising space, automating the process of bidding on and selling advertising space, Real Time Bidding (RTB) on advertisements, and the encryption of personal data gathered from consumers who engaged with online marketing; platform as a service (PaaS) services featuring software for use in marketing, data analysis, the serving of advertisements, creating and uploading advertising materials, monitoring advertising campaigns, bidding on and selling physical and online advertising space, automating the process of bidding on and selling advertising space, Real Time Bidding (RTB) on advertisements, and the encryption of personal data gathered from consumers who engaged with online marketing; electronic storage services for archiving electronic data; platform as a service (PaaS) services featuring software using artificial intelligence and machine learning technology to analyze the success of marketing campaigns, to evaluate customer purchasing habits, to predict the value of a customer in an online marketing context, and to calculate an appropriate bid for placing advertisements before said customer in real time; software as a service (SaaS) services featuring software using artificial intelligence and machine learning technology to analyze the success of marketing campaigns, to evaluate customer purchasing habits, to predict the value of a customer in an online marketing context, and to calculate an appropriate bid for placing advertisements before said customer in real time.