35 Advertising services; business management; business administration; providing office functions; marketing and public relation services for third parties in the hotel industry, restaurant industry, clubs, shops, spas, saunas, wellness facilities, catering and entertainment industry; corporate communications services, provided by means of indirect methods of marketing communications, namely, social media, search engine marketing, inquiry marketing, internet marketing, mobile marketing, blogging and other forms of passive, sharable or viral communications channels for third parties in the hotel industry, restaurant industry, clubs, shops, spas, saunas, wellness facilities, catering and entertainment industry; commercial services for optimizing the aforementioned services, namely, advertising and commercial information services via the internet; business advisory services provided for a network of self-employed persons in the hotel industry, restaurant industry, clubs, shops, spas, saunas, wellness facilities, catering and entertainment industry; business assistance for others in the hotel industry, restaurant industry, clubs, shops, spas, saunas, wellness facilities, catering and entertainment industry in the field of entrepreneurship, marketing or conducting of business; business management of restaurants, clubs, shops, spas, saunas, wellness facilities, hotels, catering and entertainment industry; commercial business management of restaurants, clubs, hotels, catering and the entertainment industry for third parties; marketing services in the field of restaurants, clubs, hotels, catering and the entertainment industry; business management consultancy in the field of franchising of restaurants and franchising of clubs, shops, spas, saunas, wellness facilities, catering and entertainment industry; providing assistance in the field of business organizational management of restaurants and clubs, hotels, shops, spas, saunas, wellness facilities, catering and entertainment industry; commercial business consulting services with regard to the establishment of restaurants and clubs, hotels, shops, spas, saunas, wellness facilities, catering and entertainment industry; commercial business consulting services in the field of the running of restaurants and clubs, hotels, shops, spas, saunas, wellness facilities, catering and entertainment industry; providing assistance in the field of business organizational management in relation to the bringing into operation and running of restaurants and clubs, hotels, shops, spas, saunas, wellness facilities, catering and entertainment industry; assistance in franchised commercial business management; assistance in franchised marketing; advice in the running of franchise businesses and business consultancy service in relation to the running of franchise businesses; advice in the running of franchise businesses and commercial consultancy in relation to the running of franchise businesses; providing assistance in the management of commercial franchised businesses; providing assistance in the management of franchised businesses; advisory services in the field of publicity for franchisees; business consultancy services in relation to the provision of franchises; business consultancy services in relation to the establishment of franchises; providing office functions in the field of the commercial affairs of franchise businesses; providing assistance in relation to product commercialization in the framework of a franchise contract; business advisory services relating to the establishment and operation of franchise businesses and franchises; business advisory services in the field of the establishment and running of franchises; services rendered by a franchisor, namely, providing assistance in relation to the running or the management of industrial or commercial enterprises; compilation and maintenance of data relating to business contacts in computer databases; providing business assistance in establishing a network of business contacts; financial sponsorship search for recruiting sponsors and donors; business organization advice, also in relation to the establishment and maintenance of networks of business contacts; commercial management assistance in relation to franchising; commercial business consultancy services in relation to franchising; providing office functions within the framework of drawing up and concluding franchise agreements; the aforesaid services also in the context of franchising