The mark consists of the wording CHUM CHURUM on a gray, rectangular background; below the wording are four large non-Latin characters in black; to the right are three columns with non-Latin characters in each column; the non-Latin characters in the first and third columns are gray; the non-Latin characters at the top of the center column are blue, a single character in the middle is on a blue teardrop-shaped background, and the bottom characters are gray; below the wording are mountains lined in gray; blue rivers run through the mountains; the color white represents background or transparent areas and is not a feature of the mark.
The color blue portion in the design depicts the rivers running through the mountains. On the right side, a portion of the Korean words are in blue. The line depicting the mountains, the rectangle surrounding the words "CHUM CHURUM" and a portion of the Korean words are in gray. The Korean word that is in big letters on the left-center is black.
The color(s) blue, gray, black is/are claimed as a feature of the mark.
The non-Latin characters in the mark transliterate to "Cheo-um-cheo-reom, Dae-gwallyeong-gi-seuk, Am-ban-su-ro-man-deun, Bu-deu-reo-un-so-ju" and this means "like the beginning", "at the shore (coast) of Dae-gwallyeong", "made from bedrock water", and "soft soju" in English.
The English translation of "CHUM CHURUM" in the mark is "like the beginning".
Trademark: 79332432
