35 Advertising services; dissemination of advertising for third parties via an electronic on-line communications network; publication of advertising texts; advertising via radio, television, the Internet; interactive advertising; sales promotion for third parties; operation and supervision of loyalty rewards card schemes; subscription services to restricted-access audiovisual programs, to videograms; subscription to television programs, radio, videograms and audio-visual media for third parties; gathering, for the benefit of third parties, a variety of products, namely, toys, games, parlor games, electronic games, computer games, video games, electronic games software, computer game software, video game software, pre-recorded and downloadable electronic games, printed matter and books, stationery articles, stickers and adhesives for stationery use, material for artists, paint brushes, printed publications, books, magazines, circulars, periodicals, brochures, booklets, pamphlets, manuals, reviews, leaflets, greeting cards, diaries, calendars, posters, excluding the transport thereof, enabling customers to conveniently view and purchase those products by means of retail stores, online retail stores, and television home shopping services; on-line ordering services for third parties in the field of games; third-party product marketing services, namely, for toys, games, parlor games, electronic games, computer games, video games, electronic game software, computer game software, video game software, prerecorded online and downloadable electronic games, printed matter and books, stationery, stickers and adhesives for stationery, materials for artists, paintbrushes, printed publications, books, magazines, newsletters, periodicals, brochures, booklets, pamphlets, manuals, journals, leaflets, greeting cards, diaries, calendars, posters