35 The bringing together on cruise line vessels, ships and other transport for the benefit of others of computer peripherals, mouse mats, wrist rests, sunglasses and cases, swimming floats, life saving apparatus, calculators, DVDs, CDs and videos, tableware, crockery, earthenware, glassware, picture frames, beach towels, bath towels, table linen, clothing including footwear, headgear, sports wear, bath robes, belts, caps, gloves, scarves, hats, jackets, knitwear, coats, pyjamas, nightwear, underclothing, swimwear, alcoholic beverages, excluding the transport thereof, thereby to enable customers conveniently to view and to purchase those goods by means of retail stores; the bringing together, for the benefit of others, of a variety of descriptions of, or of images of, computer peripherals, mouse mats, wrist rests, sunglasses and cases, swimming floats, life saving apparatus, calculators, DVDs, CDs and videos, tableware, crockery, earthenware, glassware, picture frames, beach towels, bath towels, table linen, clothing including footwear, headgear, sports wear, bath robes, belts, caps, gloves, scarves, hats, jackets, knitwear, coats, pyjamas, nightwear, underclothing, swimwear, alcoholic beverages, on an Internet website, thereby to enable customers conveniently to view and to purchase those goods by means of telecommunications via online retail store services; organisation, operation and supervision of loyalty schemes and incentive schemes; * all of the foregoing excluding services rendered outside of cruise ships and services not specifically targeted at cruise ship passengers *