35 Business assistance, management and administrative services; business analysis, research and information services; trade and consumer information services; advertising, market research and promotional services; business affairs administration; business management of hotels, motels, bars, cafes, restaurants, banquets and catering services; advertising, marketing and promotional services; assistance relating to the marketing of hotel, motel, bar, cafe, restaurant, banquet and catering services; advertising services relating to the marketing of hotels, motels, bars, cafes, restaurants, banquets and catering services; marketing assistance in the context of a franchise agreement; goods display services; business management of hotels, motels, bars, cafes, restaurants, banquets and catering services; marketing; promotional marketing; business consultancy relating to franchising; business assistance relating to franchising; consultancy in the management of franchised companies