42 Development, programming and implementation of software, particularly application software for enterprises and software for retail trade businesses and hospitality-, hotel-, and restaurant-businesses; development, updating and maintenance of software and databases for enterprises and retail trade businesses and hospitality-, hotel-, and restaurant-businesses; hosting services, namely, server hosting, hosting computer websites, hosting of database software of others, and hosting of computer software applications for others; software as a service (SAAS) featuring software for communication, collection, editing, organizing, generation of reports, transmission, storage, sharing, visualization in the nature of graphical representation, and analysis of business data, for inventory control, for merchandise management, for conducting payment transactions, and for data management in the field of retail enterprise headquarters, retail stores, filling stations, branch banks, restaurants and consumers; software as a service (SAAS) featuring computer operating software in the field of retail enterprise headquarters, retail stores, filling stations, branch banks, restaurants and consumers; software as a service (SAAS) featuring e-commerce software for allowing users to perform electronic business transactions via a global computer network in the field of retail enterprise headquarters, retail stores, filling stations, branch banks, restaurants and consumers; providing temporary use of non-downloadable software for businesses such as retail and wholesale stores and store networks, namely, software for operating point-of-sale-terminals and check-out systems, for providing back-office functions, for merchandise management for sales promotion and advertising, for the administration of vouchers, for label and poster printing, for operating scales, and for monitoring inventory; providing temporary use of non-downloadable software for point-of-sale payment transactions processing, for cash management, for virtual shopping cart management, for customer registration, for creating, updating, providing and disseminating product promotions and information, for promoting the sale of goods and services of others through electronic couponing, promotions and discounts, for operating self-checkout-systems, and for operating kiosk systems for businesses such as retail stores, wholesale stores, filling stations, branch banks and restaurants; providing temporary use of non-downloadable software for the collection, editing, organizing, generation of reports, transmission, storage, sharing, visualization and analysis of business data, and for management of data and information for businesses such as retail enterprise headquarters, retail stores, wholesale stores, filling stations, branch banks, restaurants and consumers; providing temporary use of non-downloadable software for generating sales reports, inventory control, and merchandise management for businesses such as retail stores, wholesale stores, filling stations, branch banks and restaurants; providing temporary use of non-downloadable software for using data analytics and artificial intelligence for creating dynamic pricing, personalization and recommendations for businesses such as retail stores, wholesale stores, filling stations, branch banks and restaurants; providing temporary use of non-downloadable software for providing real-time sales data, business management tools, business-to-business sales information, data integration, programmatic advertising, marketing and advertising analytics, data analytics, sales forecasting, inventory management and tracking, and digital solutions for use in businesses such as retail stores, wholesale stores, filling stations, branch banks and restaurants; providing temporary use of non-downloadable software for storage, management, processing and analysis of large amount of data in the nature of big data, in particular data lakes, for use in businesses such as retail stores, wholesale stores, filling stations, branch banks and restaurants; research in the field of computer software and computer software consulting, particularly in the field of application software for businesses and software for retail trade businesses and hospitality-, hotel-, and restaurant-businesses; electronic storage of business files and documents; all aforementioned software excludes supply chain management platform software and all aforementioned non-software services exclude services in the field of supply chain management platform software