35 Advertising; online advertising; dissemination of advertising material (leaflets, prospectuses, printed matter, samples); commercial administration; commercial business management; brand positioning services; brand strategy services; commercial administration of the licensing of the goods and services of others; presentation of goods on all communication media, for retail purposes; services for the sale online or in-store, wholesale or retail, of beer and brewery products, alcohol-free beers, beer-based beverages, fruit-based beverages, aerated water, Seltzer water, flavored carbonated beverages, fruit juices, syrups for beverages, non-alcoholic preparations for making beverages, lemonades, fruit nectars, soda water, non-alcoholic aperitifs; services for the sale online or in-store, wholesale or retail, of alcoholic beverages (except beers), alcoholic carbonated beverages other than beers, beverages based on wine and fruit juices, alcoholic beverages containing fruit, low-alcohol beverages, aperitifs, cocktails, eaux-de-vie (brandy), liqueurs, spirits, preparations for making alcoholic beverages