35 Business advisory services, namely, in the fields of sustainability, innovation, business models, portfolio strategy, business organization and management, culture, business strategy, design and management of business processes, communication and information technology, use of computer hardware and software, use of new media and the Internet; advice with respect to corporate identity and brand image; advice and information regarding brand strategy, market presence and corporate identity; business advice with respect to developing brand names, corporate names, titles, domain names, slogans, brand signatures and other distinctive signs; advertising, marketing, analysis, market studies and research; opinion polling, namely, conducting surveys (in writing and/or by electronic means); compiling advertising material, advertisements, business and commercial information; production of commercials; writing of advertising texts; creating, distributing and publishing advertising texts; compilation of information into computer databases