9 Computer hardware; software, namely, downloadable computer search engine software; software, namely, downloadable computer software for use in the field of e-commerce; software, namely, downloadable computer software applications for use in the field of e-commerce; software, namely, downloadable mobile game applications; software, namely, mobile game application software; software, namely, application software for the provision, authentication, and redemption of discounts, incentives, and special offers for use in connection with incentive award programs; software, namely, downloadable software for the provision, authentication, and redemption of tokens in the context of incentive award programs; software, namely, downloadable entertainment computer software featuring audio sound recordings and video recordings; software, namely, downloadable computer software featuring multimedia content and interactive downloadable electronic publications; software, namely, downloadable software for database management; software, namely, downloadable software applications for database management; software, namely, downloadable video game software; software, namely, downloadable computer software for managing and monitoring of consumer loyalty programs and incentive award programs; computer software, namely, downloadable computer software applications for managing and monitoring of consumer loyalty programs and incentive award programs; data storage devices and media, namely, computer hardware for data storage, blank digital storage media, blank USB flash drives; data processing apparatus and equipment and accessories, namely, electrical power supplies, power supply connectors and adaptors for use with portable electronic devices; information technology, audio, visual, multimedia, and photographic apparatus, namely, computers, cameras, computer cameras, mouse pads, laptop carrying cases, camera cases, mobile phone cases, portable media player carrying cases, and computer peripheral apparatus