35 Advertising; business management; business administration; providing office functions; organisation, operation and supervision of loyalty schemes and incentive schemes, namely, arranging and conducting incentive award programs to promote the sale of products and services of others; business organisation, operation and supervision of sales incentive schemes to promote the sale of products and services of others; loyalty card services, namely, promoting the goods and services of others by means of a loyalty rewards card scheme; advertising, marketing and promotional services; dissemination of advertising and promotional materials; business management of a retail store and supermarket; rental of advertising space; presentation of goods on communication media, for retail purposes, namely, providing television home shopping services in the field of general consumer merchandise; commercial information and advice for consumers; sales promotion for others; shop window dressing; distribution of samples; retail store services and online retail store services featuring eyewear, audio-visual equipment, computer software, mobile telecommunication apparatus, cases for mobile telecommunication apparatus, tablets, laptops, computers, jewellery, watches, charms, homewares, ornaments, leather goods, bags, umbrellas, clothing, footwear, headgear, cosmetics, toiletries, make up, manicure sets, lighting apparatus and instruments, hair adornments, hair-styling equipment, stationery, pet products, furniture, mirrors, floor tiles, wall tiles, carpets, rugs, household containers, crockery, glassware, bed linen, towels, table linen, wall hangings, games, toys and playthings, and sports equipment; information, advisory and consultancy services relating to the aforesaid; none of the aforementioned services relating to cycling, or specialist cycling equipment