35 The bringing together, for the benefit of others, of a variety of sporting goods for use in cycling, cycling clothing, and cycling accessories, excluding the transport thereof, enabling customers to conveniently view and purchase those goods by means of retail stores, on-line retail stores, and mail order catalogs; Retail store services featuring sporting goods for use in cycling, cycling clothing, and cycling accessories; Advisory, information, and consultancy services relating to all the above; Promotion of goods and services, for others, by means of contractual agreements, in particular sponsoring and licensing agreements, providing an increase in awareness and image derived from those of cultural and sports events in particular; Sponsorship search for businesses in relation to cycling competitions; Administrative management of databases; Compilation of statistics; Advertising services for trade fairs; Services relating to the collation of data and other information on sports performances, namely, database management for others of a database comprised of sports performance data; Business management and organizational consultancy; Business consultancy; Advertising via sponsorship; Advertising for sporting events of others in the field of cycling; Retail store services featuring cycling-related sporting goods, cycling clothing, vehicles, clothing, headwear, footwear, games and playthings, sporting articles, foodstuffs, non-alcoholic and alcoholic beverages, solvents, paraffin, wax, bitumen and crude oil, petrol, oils and lubricants, transfer liquids, brake fluid, grease, and motor vehicle fittings; The bringing together of goods, for the benefit of others, of sporting goods for use in cycling, cycling accessories of common metals, tools, cycling implements, lighting and heating apparatus, machines and machine tools, DVDs, compact discs, jewelry of precious metal, jewelry, horological and chronometric instruments, stickers, ornamental novelty badges and buttons, and boxes of paper and cardboard, excluding the transport thereof, enabling customers to conveniently view and purchase those goods by means of retail stores, on-line retail stores, and mail order catalogs; The bringing together, for the benefit of others, of a variety of printed publications, stationery, tickets for sports events, goods of leather and imitations of leather, luggage and bags, umbrellas, household utensils, advertising signs, display cases, and flags, excluding the transport thereof, enabling customers to conveniently view and purchase those goods by means of retail stores, on-line retail stores, and mail order catalogs; The bringing together, for the benefit of others, of a variety of textile fibers, embroidery, ribbons, strings, brake fluid, anti-freeze, coolants, and lubricating grease, excluding the transport thereof, enabling customers to conveniently view and purchase those goods by means of retail stores, on-line retail stores, and mail order catalogs; Customer loyalty services and customer club services for commercial, promotional and/or advertising purposes; Administration of a customer loyalty program for advertising purposes, which provides discount cards on which can be stored personal details relating to the identity of the cardholder for access to sports stadia; Promotion of sporting events of others in the field of cycling; Business administration services; Data processing services; Systematization of data in computer databases; Database management; Auctioneering services; Advertising, marketing and promotional consultancy, advisory and assistance services; Accountancy; Bookkeeping; Business administration of consumer loyalty, incentive, and bonus programs; Trade show management services; Organizing exhibitions for commercial purposes; Business assistance, management and administration services; Public relations; Human resources management; Sports recruiting services for professional athletes, college athletes, and high school athletes; Product demonstration; Product merchandising for others in the nature of inventory display; Advertising, marketing and promotion services; The bringing together, for the benefit of others, of a variety of sporting goods for use in running, running clothing, and running accessories, excluding the transport thereof, enabling customers to conveniently view and purchase those goods by means of retail stores, on-line retail stores, and mail order catalogs; Retail store services featuring sporting goods related to running, and running wear; Sponsorship search for companies in connection with running competitions; Advertising services for others at sporting events in the field of running; Retail store services featuring sporting goods related to running, running wear, clothing, footwear, headwear, games, toys, and sporting articles; Promotion of sporting events of others in the field of running