9 Downloadable application software via smartphones, mobile phones, mobile terminals or other laptop and desktop computer applications, enabling posting online, presentation, display, tagging, publication on web blogs, sharing or providing electronic media or information on the Internet or other communication networks; recorded computer software development tools for social networking, for building social networking applications and for allowing retrieval, upload, access and management of data; application programming computer interfaces for online services and third-party software for social networking, development of social networking applications as well as for retrieval, loading, management of data and access thereto; downloadable electronic publications in the nature newsletters and magazines in the field of timepieces; downloadable podcasts in the field of timepieces; downloadable journals in the field of watches; downloadable computer graphic elements; downloadable computer software, computer software applications, augmented reality software, virtual reality software, and computer software downloaded via the Internet or other communication networks for use in database management for watches; recorded application software for social networking services via the Internet; recorded computer software for creation, management, development, supply, design, editing and/or sharing of data, texts, images, graphics, including online, via the Internet or other communication networks; recorded computer software for creation, management, development, supply, design and/or editing of websites; recorded computer software enabling connection to online databases, via the Internet or other communication networks; recorded computer software enabling search for information, graphics, data and other information online, via the Internet or other communication networks; recorded computer software for collection and distribution of data, videos and information