42 Platform as a service (PAAS) featuring software for locating, purchasing, bidding, and acquisition of digital and online advertising space; testing, authentication and quality control; platform as a service (PAAS) featuring software for creation, serving, delivering, storing, optimizing, quality assuring, transcoding, distributing, tracking, publishing, executing, and managing data (with content related to advertisements, trailers, on air graphics, editorial material and other promotional content) as well as related metadata, documents, reports and campaigns; software as a service (SAAS) for providing data analysis, analytics, and reporting of information concerning the data (with content related to advertisements, trailers, on air graphics, editorial material and other promotional content) as well as related metadata, documents, reports and campaigns and campaigns of third parties; platform as a service (PAAS); software as a service (SAAS); platform as a service (PAAS) featuring software for providing data analysis, analytics, and reporting of information concerning the data (with content related to advertisements, trailers, on air graphics, editorial material and other promotional content) as well as related metadata, documents, reports and campaigns and campaigns of third parties; design and development of computer software; IT services (terms too vague in the opinion of the International Bureau ? Rule 13 (2) (b) of the Regulations); software as a service (SAAS) for use in advertisements, trailers, on air graphics, editorial material and other promotional content; software as a service (SAAS) for creation, serving, delivering, storing, optimizing, quality assuring, transcoding, distributing, tracking, publishing, executing, and managing data (with content related to advertisements, trailers, on air graphics, editorial material and other promotional content) as well as related metadata, documents, reports and campaigns; online data storage computer code conversion for others; software as a service (SAAS) for locating, purchasing, bidding, and acquisition of digital and online advertising space; updating, design, rental and maintenance of computer software; data conversion of computer programs and data (not physical conversion); platform as a service (PAAS) featuring software for use in advertisements, trailers, on air graphics, editorial material and other promotional content; electronic data storage services