36 Financial planning and investment advisory services, namely, formation, fundraising and management of private equity funds, growth capital funds, buyout funds, venture capital funds, venture lending funds, mezzanine funds, hedge funds, fund of funds, special funds, and other funds; trading in public and private securities; financing and loan services for companies and funds, namely, providing private equity, venture capital, debt financing, venture lending, mezzanine funding; investment of funds for others, namely, making direct investments in companies or funds for others; funds investment, namely, making primary and secondary investments for others; financial services, namely, financial management, investment management, financing services, financial asset management, financial investments of funds for others and offerings in the nature of investment funds in the fields of private equity, growth capital, buyout, venture capital, debt financing, venture lending, mezzanine funding and other private and public equity activities; but all the aforementioned services not for physical, online and/or electronic banking services, payment processing, electronic funds transfer, insurance, currency exchange services, electronic money and currencies and bank account information