35 Retail store services for optical apparatus and instruments, apparatus and instruments for astronomy, telescopes, reflectors for telescopes, prisms for telescopes, lenses for telescopes, tripods for telescopes, telescope tubes being lenses, application software for use combined with a telescope, application software for transmitting data and information in the field of astronomy, downloadable mobile applications for use combined with a telescope, downloadable mobile applications for transmitting data and information in the field of astronomy, application software for telescopes, downloadable mobile applications for telescopes, application software for space navigation apparatus, downloadable mobile applications for space navigation apparatus, application software for satellites, downloadable mobile applications for satellites, communication software, networking and social networking in the field of astronomy, astrometric measuring instruments and apparatus, astrometric observation instruments, digital image processing software, computer programs and software for image processing for mobile phones, optical image sensors, digital image sensors, directional compasses; sales promotion for others of optical apparatus and instruments, apparatus and instruments for astronomy, telescopes, reflectors for telescopes, prisms for telescopes, lenses for telescopes, tripods for telescopes, telescope tubes being lenses, application software for use combined with a telescope, application software for transmitting data and information in the field of astronomy, downloadable mobile applications for use combined with a telescope, downloadable mobile applications for transmitting data and information in the field of astronomy, application software for telescopes, downloadable mobile applications for telescopes, application software for space navigation apparatus, downloadable mobile applications for space navigation apparatus, application software for satellites, downloadable mobile applications for satellites, communication software, networking and social networking in the field of astronomy, astrometric measuring instruments and apparatus, astrometric observation instruments, digital image processing software, computer programs and software for image processing for mobile phones, optical image sensors, digital image sensors, directional compasses; online community management services, namely, online customer and subscriber relationship management and audience development on social networks, business reputation management on the Internet, online media monitoring services using computer software to monitor internet websites for purposes of customer relationship management and audience development; Advertising and marketing services provided by means of indirect methods of marketing communications, namely, social media, internet marketing, blogging and other forms of passive, shareable or viral communications channels; organizing and conducting events for commercial, promotional or advertising purposes; organizing and conducting events, presentations and exhibitions for commercial purposes relating to astronomy