9 Wireless communication apparatus, instruments, equipment and devices for tracking and transmitting the location of goods, namely, tracking beacons that receive and transmit data over wireless networks; goods tracking devices, namely, global positioning system (gps) tracking and location devices for tracking and transmitting the location of goods; computer systems comprised of a combination of wireless data transmitting and receiving tracking beacons, computer servers and downloadable and recorded software applications designed for tracking and monitoring the location of goods; data processing systems comprised of wireless data transmitting and receiving tracking beacons, computer servers and downloadable and recorded software applications designed to process data in connection with tracking and monitoring the location of goods; apparatus, instruments, equipment and devices for the purpose of tracking and monitoring the supply, distribution, delivery and transportation of goods and materials, namely, tracking beacons that receive and transmit data over wireless networks; computer hardware and software systems comprised of a combination of wireless data transmitting and receiving tracking beacons, computer servers and downloadable and recorded software applications for tracking goods using data collected and transmitted by devices attached to the goods; downloadable and recorded computer software for use in connection with apparatus, instruments, equipment and devices for tracking and transmitting the location of goods; downloadable and recorded firmware for apparatus, instruments, equipment and devices for tracking and transmitting the location of goods; downloadable and recorded software applications for use in tracking the location of goods; downloadable and recorded software applications for the purpose of tracking, monitoring, controlling, managing and effecting the supply, distribution, delivery and transportation of goods and materials; downloadable and recorded software applications for tracking the location of goods, containers storing goods and materials, beer kegs, kegs for beverages, kegs for alcohol, containers for beverages, containers for storing beverages, containers for transporting beverages, kegs for storing beer, kegs for transporting beer, kegs for storing alcohol, kegs for transporting alcohol, kegs for storing beverages, kegs for transporting beverages, barrels for storing beer, barrels for transporting beer, barrels for storing alcohol, barrels for transporting alcohol, barrels for storing beverages, barrels for transporting beverages; downloadable and recorded software applications for the purpose of tracking, monitoring, controlling, managing and effecting the supply, distribution, delivery and transportation of goods, containers storing goods and materials, beer kegs, kegs for beverages, kegs for alcohol, containers for beverages, containers for storing beverages, containers for transporting beverages, kegs for storing beer, kegs for transporting beer, kegs for storing alcohol, kegs for transporting alcohol, kegs for storing beverages, kegs for transporting beverages, barrels for storing beer, barrels for transporting beer, barrels for storing alcohol, barrels for transporting alcohol, barrels for storing beverages, barrels for transporting beverages; sensors for use in tracking and transmitting the location of goods; electronic sensors for use in tracking, monitoring, controlling, managing and effecting the supply, distribution, delivery and transportation of goods and materials; electronic sensors for use in tracking, monitoring, controlling, managing and effecting the supply, distribution, delivery and transportation of goods, containers storing goods and materials, beer kegs, kegs for beverages, kegs for alcohol, containers for beverages, containers for storing beverages, containers for transporting beverages, kegs for storing beer, kegs for transporting beer, kegs for storing alcohol, kegs for transporting alcohol, kegs for storing beverages, kegs for transporting beverages, barrels for storing beer, barrels for transporting beer, barrels for storing alcohol, barrels for transporting alcohol, barrels for storing beverages, barrels for transporting beverages; none of the foregoing being or incorporating software for, relating to or for use in connection with providing demographic information, business information, market research or sales opportunities; none of the foregoing being or incorporating software, hardware or devices for, relating to or for use in connection with audio, audio content, audio recordings, songs, video recordings, movies, music, sound, images or audio-visual content, including for capturing, managing, organising, playing, recording, transmitting, analysing or receiving audio, audio content, audio recordings, songs, video recordings, movies, music, sound, images or audio-visual content