35 Advertising services; business management; business administration; providing office functions; administration of a discount program for enabling participants to obtain discounts on goods and services through use of a discount membership card; administration of a discount program for enabling participants to obtain discounts on goods and services through use of a discount membership card for the gaming industry; administration of consumer loyalty and incentive schemes which provide discounts for frequent purchases; administration of consumer loyalty and incentive schemes for the gaming industry which provide discounts for frequent purchases; business administration of loyalty programs involving discounts or incentives; business administration of loyalty programs involving discounts or incentives for the gaming industry; business administration of loyalty rewards programmes; business administration of loyalty rewards programmes for the gaming industry; business administration of membership schemes; business administration of membership schemes for the gaming industry; advertising for the gaming industry; advertising services relating to the sale of goods; demonstration of goods; dissemination of advertising via online communications networks; distributorship services in the field of computer software namely, game software, video games, computer goods, game programmes and computer software tools; business management of customer loyalty, incentive or promotional schemes; business management of customer loyalty, incentive or promotional schemes for the gaming industry; marketing services; marketing services for the gaming industry; online advertising services; online advertising services via a computer communications network; online retail store services featuring computer software namely, game software, video games, computer games, game programmes, computer software tools; online retail store services featuring games; online retail store services featuring clothing, clothing accessories, footwear, headwear; online retail store services featuring computer software; online retail store services featuring computer software for the gaming industry; online retail store services featuring cups and drinking glasses; online retail store services featuring games; online retail store services featuring recorded content, namely, computer games; online wholesale store services featuring games; business organisation and management of customer loyalty programs; business organisation and management of customer loyalty programs for the gaming industry; promotion of entertainment events, namely entertainment marketing services; marketing services in the nature of promotion of goods and services through sponsorship of entertainment events; promotional sponsorship of entertainment events; promotional sponsorship of social entertainment events; promotional sponsorship of video game competitions; promotional sponsorship of video game competitions for the gaming industry; retail store services and online retail store services featuring printed publications, decals, sweatshirts, hooded sweatshirts, T-shirts, vests, hats, caps, trousers, shorts, bathrobes, wristbands, plush toys, board games, bags adapted for sporting articles, bags shaped to contain clothing used in sports, bags shaped to contain footwear used in sports; retail store services and online retail store services featuring keyrings, pendants, desk mats, mouse mats, hoodies, mobile phone cases, mobile phone covers, mugs, jackets, t-shirts, socks, scarfs, hats, compact discs featuring music, maps, coasters, playing cards, decorative badges, badges of precious metal; retail store services featuring games; retail store services and online retail store services featuring non-medicated cosmetics and toiletry preparations, non-medicated dentifrices, perfumery and essential oils, body cleaning and beauty care preparations, cleaning, polishing, scouring and abrasive preparations; retail store services and online retail store services featuring common metals and their alloys, ores, small items of metal hardware, metal statues and figurines, metal containers for storage, safes; retail store services and online retail store services featuring hand-operated tools and implements, cutlery, side arms except firearms, knives and razors; retail store services and online retail store services featuring precious metals and their alloys, jewellery, precious and semi-precious stones, horological and chronometric instruments, time instruments, watches, clocks; retail store services and online retail store services featuring paper and cardboard, printed matter, books, bookbinding material, journals, leaflets, brochures, player's guides, posters, postcards, stickers, photographs, stationery and office requisites except furniture, adhesives for stationery or household purposes, drawing materials and materials for artists, paintbrushes, instructional and teaching materials, plastic sheets, films and bags for wrapping and packaging; retail store services and online retail store services featuring leather and imitations of leather, animal skins and hides, bags, luggage and carrying bags, suitcases, umbrellas and parasols, walking sticks, whips, harness and saddlery, collars, leashes and clothing for animals; retail store services and online retail store services featuring furniture and furnishings, mirrors, picture frames, containers not of metal for storage or transport, unworked or semi-worked mother-of-pearl, shells, meerschaum, yellow amber, statues, figurines, works of art and ornaments and decorations, made of materials such as wood, wax, plaster or plastic; retail store services and online retail store services featuring household or kitchen utensils and containers, cookware and tableware except forks, knives and spoons, combs and sponges, brushes except paintbrushes, brush-making materials, articles for cleaning purposes, unworked or semi-worked glass except building glass, glassware, porcelain and earthenware, tableware, cookware and containers, dustbins; retail store services and online retail store services featuring textiles and substitutes for textiles, household linen, curtains of textile or plastic, coverings for furniture, wall hangings, kitchen and table linens, bed linen and blankets, bath linen; retail store services and online retail store services featuring games, toys and playthings, video game apparatus, gymnastic and sporting articles, bags adapted for sporting articles and equipment, decorations for Christmas trees, toy swords; retail store services featuring clothing and clothing accessories, footwear, headwear; retail store services featuring computer software; retail store services featuring computer software for the gaming industry; retail store services featuring cups and drinking glasses; retail store services featuring games; retail store services featuring recorded content, namely, computer games; subscriptions to electronic journals; subscriptions to electronic journals for the gaming industry; targeted marketing services; wholesale store services featuring games