9 Downloadable software for online messaging and marketing; Downloadable software for webhosting; Downloadable application software, namely, game software, software for identifying third party retail stores that carry designated products and indicating product locations within the stores, software for users to share user generated content in the nature of recipes, software for converting online recipes to include non-dairy ingredients, software for locating and storing recipes, software for connecting global computer networks, software for connecting computer network users, computer interface software, graphical user interface software, UPI software, application programming software, software for data communication and translating and transmitting data, software applications for cloud computing services, for application and database integration, for social networking services and streaming audio-visual media content via internet, and software for playing games and for enhancing the audio-visual capabilities of multimedia applications, all for smart phones, mobile phones, wireless devices, mobile devices, TV or smart TV; Downloadable mobile software applications, namely, game software, software for identifying third party retail stores that carry designated products and indicating product locations within the stores, software for users to share user generated content in the nature of recipes, software for converting online recipes to include non-dairy ingredients, software for locating and storing recipes, software for connecting global computer networks, software for connecting computer network users, computer interface software, graphical user interface software, UPI software, application programming software, software for data communication and translating and transmitting data, software applications for cloud computing services, for application and database integration, for social networking services and streaming audio-visual media content via internet, and software for playing games and for enhancing the audio-visual capabilities of multimedia applications, all for smart phones, mobile phones, wireless devices, mobile devices, TV or smart TV; Downloadable computer software programs, namely, game software, software for identifying third party retail stores that carry designated products and indicating product locations within the stores, software for users to share user generated content in the nature of recipes, software for converting online recipes to include non-dairy ingredients, software for locating and storing recipes, software for connecting global computer networks, software for connecting computer network users, computer interface software, graphical user interface software, UPI software, application programming software, software for data communication and translating and transmitting data, software applications for cloud computing services, for application and database integration, for social networking services and streaming audio-visual media content via internet, and software for playing games and for enhancing the audio-visual capabilities of multimedia applications, all for smart phones, mobile phones, wireless devices, mobile devices, TV or smart TV; Downloadable electronic data files featuring digital recipes and collections of recipes in electronic format; Downloadable software, namely, game software, software for identifying third party retail stores that carry designated products and indicating product locations within the stores, software for users to share user generated content in the nature of recipes, software for converting online recipes to include non-dairy ingredients, software for locating and storing recipes, software for connecting global computer networks, software for connecting computer network users, computer interface software, graphical user interface software, UPI software, application programming software, software for data communication and translating and transmitting data, software applications for cloud computing services, for application and database integration, for social networking services and streaming audio-visual media content via internet, and software for playing games and for enhancing the audio-visual capabilities of multimedia applications, all for smart phones, mobile phones, wireless devices, mobile devices, TV or smart TV