35 Retail store services, wholesale store services, online retail and wholesale store services, and mail-order catalogue services, all featuring beverages, grocery products, fruits and vegetables, kitchen utensils and bar ware; Retail store services, wholesale store services, online retail and wholesale store services, and mail-order catalogue services, all featuring beverages, beers, mineral and aerated waters, fruit drinks and fruit juices, syrups and other preparations for making beverages, lemonades, fruit nectars, soda water, non-alcoholic aperitifs, non-alcoholic cocktails, non-alcoholic fruit cocktails, beer-based cocktails, non-alcoholic cocktail bases, alcoholic beverages except beers, ciders, digesters in the nature of liqueurs and spirits, wines and spirits, wines with protected appellation of origin, wines with protected geographical indication, spirits, alcoholic extracts or essences, cocktails, prepared alcoholic cocktails, alcoholic cocktail mixes, alcoholic cocktails containing milk, alcoholic fruit cocktails, and prepared wine-based cocktails; Providing services of presentation of goods in the nature of retail store services, wholesale store services, online retail and wholesale store services, mail-order catalogue services and television home shopping services, all in the fields of beverages, grocery products, fruits and vegetables, kitchen utensils and bar ware; The bringing together, for the benefit of third parties, of beverages, grocery products, fruits and vegetables, kitchen utensils and bar ware, enabling customers to conveniently view and purchase those goods by means of retail stores; public relations; provision of commercial information and advice for consumers in the field of cocktails and beverages; Providing commercial information and advice about beverages, namely, preparation of alcoholic or non-alcoholic beverage menus for third parties; commercial business management; advertising services; organization of events and exhibitions for commercial and advertising purposes; organization of competitions for advertising purposes; Administration of customer loyalty programs which provide points and awards to customers, for commercial, promotional or advertising purposes