The mark consists of a curved yellow-green quadrilateral at the top with three paler yellow-green circles placed inside, and inside the circles are the yellow-green stylized letters "FBC" overlapping. The script lettering "BISLERI" appears in red in the center. On the top and bottom edges appears black scroll designs. This quadrilateral is placed above a black crescent shape with the word "BISLERI" in beige block font appearing therein. This is placed above the rectangular, stamp-shaped design with a black background, yellow-green border, beige lion with red mouth and white teeth appearing in the center, with red letters reading "CENT'ANNI DA LEONE!" at the top, and the red word "BEVETE" written in a blurry manner near the opening of the lion's mouth, the wording "FERRO · CHINA · BISLERI" appearing in white stylized font on a red stripe across the lion, above a scroll banner in black with yellowgreen edges reading "1881" in red lettering. This is placed above a yellow-green quadrilateral with a pattern of paler circles placed inside, and within the circles is a yellow-green stylized letter "FBC". On the top and bottom edges appears black scroll designs. In the center appears the wording "FERRO · CHINA · BISLERI" in stylized red font. On either side appears a circular design in black with the black letters "FBC" overlapping in the center. Below the wording appears the literal element "FELICE BISLERI & C." in black lettering above "CASA FONDATA A MILANO NEL 1881". Below this lettering appears black text reading "LIQUORE AMARO APERITIVO DI FAMA MONDIALE A BASE DI CITRATO DI FERRO E CHINA. SI PUÒ BERE A QUALSIASI ORA DEL GIORNO, PREFERIBILMENTE PRIMA DEI PASTI, SECCO O ALLUNGATO CON ACQUA SEMPLICE OR MINERALE. MARCA DEPOSITATA" with the red signature "BISLERI" appearing on the left and right ends of the wording and obscuring a portion of the text. Below this appears the illegible wording. The matter shown by the broken or dotted lines is not a part of the mark and serves only to show the position of the mark.
BISLERI BISLERI CENT'ANNI DA LEONE! BEVETE FERRO · CHINA · BISLERI 1881 FERRO · CHINA · BISLERI FELICE BISLERI & C. CASA FONDATA A MILANO NEL 1881 LIQUORE AMARO APERITIVO DI FAMA MONDIALE A BASE DI CITRATO DI FERRO E CHINA. SI PUÒ BERE A QUALSIASI ORA DEL GIORNO, PREFERIBILMENTE PRIMA DEI PASTI, SECCO O ALLUNGATO CON ACQUA SEMPLICE OR MINERALE. MARCA DEPOSITATA BISLERI
The color(s) yellow-green, black, red, beige, white is/are claimed as a feature of the mark.
The English translation of "CENT'ANNI DA LEONE!," "BEVETE," "CASA FONDATA A MILANO NEL 1881" and "LIQUORE AMARO APERITIVO DI FAMA MONDIALE A BASE DI CITRATO DI FERRO E CHINA. SI PUÒ BERE A QUALSIASI ORA DEL GIORNO, PREFERIBILMENTE PRIMA DEI PASTI, SECCO O ALLUNGATO CON ACQUA SEMPLICE OR MINERALE. MARCA DEPOSITATA" in the mark is "HUNDRED YEARS OF A LION !," "ALL OF YOU DRINK," "HOUSE FOUNDED IN MILAN IN 1881" and "WORLD-FAMOUS BITTER LIQUEUR APERITIF BASED ON CITRATE OF IRON AND CHINA. IT CAN BE DRINKED AT ANY TIME OF THE DAY, PREFERABLY BEFORE THE MEALS, DRY OR ELONGATED WITH SIMPLE OR MINERAL WATER. REGISTERED BRAND".
"1881," "FERRO CHINA," "CASA FONDATA A MILANO NEL 1881," AND "LIQUORE AMARO APERITIVO DI FAMA MONDIALE A BASE DI CITRATO DI FERRO E CHINA. SI PUÒ BERE A QUALSIASI ORA DEL GIORNO, PREFERIBILMENTE PRIMA DEI PASTI, SECCO O ALLUNGATO CON ACQUA SEMPLICE OR MINERALE. MARCA DEPOSITATA"
Trademark: 79310362
