9 Downloadable software for data collection and delivery, data management, data aggregation, data analysis, and data visualization in the fields of market research and media research; downloadable computer application software for mobile phones and handheld computers, namely, software for use in electronic storage of data and database management; downloadable software for monitoring, analysing, controlling and running physical world operations in the nature of data collection and delivery; downloadable system and system support software, and firmware for use in electronic storage of data and database management; downloadable web application and server software for use in electronic storage of data and database management; downloadable computer programmes for data processing; downloadable data and file management and database software; office and business applications, namely, downloadable computer application software for data collection and delivery, data management, data aggregation, data analysis, and data visualization in the fields of market research and media research; recorded content, namely, pre-recorded USB flash drives and digital video discs featuring software for data collection and delivery, data management, data aggregation, data analysis, and data visualization in the fields of market research and media research, and E-books recorded on computer media in the fields of marketing, advertising and business; electronic databases in the fields of market research and media research recorded on computer media; media content, namely, digital media, namely, pre-recorded USB flash drives and digital video discs featuring software for data collection and delivery, data management, data aggregation, data analysis, and data visualization in the fields of market research and media research; information technology and audio-visual, multimedia and photographic devices, namely, computers, cameras, DVD players; data collection apparatus, namely, mobile computing and operating platforms consisting of data transceivers, wireless networks and gateways for collection of data; apparatus for the transmission of data; data transmission networks, namely, computer networking hardware; electrical and mechanical data processing equipment and accessories, namely, data processors; data processing systems, namely, data processing apparatus; data storage devices and media, namely, external computer hard drives; computers and computer hardware; computer networking and data communications equipment, namely, computer hardware, computer networking hardware; peripherals adapted for use with computers and other smart devices, namely, mouse pads, wireless computer peripherals, credit card encoding machines; communications apparatus, namely, apparatus for transmission of communication, communication hubs; replicating apparatus, namely, digital colour copiers, duplexers; audio, visual and photographic devices, namely, audiovisual receivers, video cameras; apparatus, instruments and cables for electricity, namely, electrical cables, electric coils, electric converters; optical devices, enhancers and correctors, namely, eyeglasses, magnifying glasses, optical lenses; safety, security, protection and signalling devices, namely, emergency signal transmitters, security alarms; navigation, guidance, tracking, targeting and map making devices, namely, GPS tracking devices, Satellite-aided navigation systems; measuring, detecting, monitoring and controlling devices, namely, access control and alarm monitoring systems; scientific research and laboratory apparatus, educational apparatus and simulators, namely, bio-chips for research or scientific purposes, teaching robots; none of the aforesaid related to statistical and predictive statistical analysis software