35 Advertising, marketing and promotion services relating to esports events; management and promotion of the services of a professional team of competitive video gamers; management and promotion of the services of social media personalities and professional gamers; creation and distribution of marketing materials in the nature of printed material and promotional videos and assets in the nature of advertising content via social media channels on the Internet; public relations; advertising in the nature of social media advertising campaigns for others; negotiation of business contracts for others in the nature of advertising contracts; arranging advertising and promotional contracts for professional gamers; arranging and conducting of commercial exhibitions and shows for commercial and advertising purposes; production and dissemination of advertising matter and publicity material; business administration of consumer loyalty rewards programmes which provide rewards to promote purchase of branded content and participation in esports events; promotion of the goods and services of others by means of prize draws, quizzes, lots, questionnaires and games; retail store services and online retail store services in relation to computer hardware, computer peripherals, computer peripheral devices, peripherals adapted for use with computers and other smart devices, computer keyboards, computer joysticks, computer mouses, computer pens and trackballs, mouse mats, mouse bungees, mouse extension cords, computer monitors, input devices for computers, wireless communication devices, multimedia projectors, wearable computer peripherals, wearable digital electronic communication devices, wrist rests for use with computer peripherals, wrist rests for computer mouse users, wrist rests for use with computer keyboards, personal computers, laptops, tablet computers, notebook computers, electronic power supplies, power adapters, connector and adaptor cables, computer cables, joystick chargers, wireless chargers, wireless charging pads for computer peripherals, computer cases, computer bags, protective covers for computers, covers for computer keyboards, sleeves for laptops, backpacks adapted for holding laptops and notebook computers, covers for mobile phones and mobile devices, computer swivelling stands, stands for computer equipment, stands adapted for laptops and tablet computers, swivelling stands adapted for computers, computer monitor stands, stands for holding computer peripherals, data storage devices, USB flash drives, USB sticks, USB cables, computer graphics cards, computer interface cards, wireless routers, computer network hubs and routers, LED lighting, backlit signs, LED displays, headphones, headsets, audio-visual headsets for playing video games, ear phones, ear buds, ear cushions for headphones, stands for headphones, cases for headphones, lanyards, microphones, speakers, wireless speakers, portable speakers, webcams, tripods for cameras, screen protectors, holders, covers, chains, straps, and lanyards for mobile telephones and mobile devices, sunglasses, glasses and contact lenses, cases and straps for sunglasses and spectacles, fridge magnets, apparatus for recording, transmission or reproduction of sound or images, computer software, downloadable computer software applications, games software, computer software and firmware for gaming machines, firmware for computer peripherals, audio recordings, audio visual recordings, digital recordings, multi-media recordings, sound recordings, video recordings, motion picture films, downloadable publications, electronic publications, downloadable films, downloadable electronic games, downloadable podcasts, downloadable e-books, audio books, digital books, downloadable screensavers and wallpapers, electronic greeting cards, magnetic encoded cards; retail store services and online retail store services in relation to jewellery, costume jewellery, rings, brooches being jewellery, cufflinks, tie pins, tie clips, key rings, key chains, chronometric and horological instruments, clocks, watches, apparatus for timing sports events, badges of precious metal, statues and figurines of precious metal or coated therewith, ornaments made of or coated with precious or semi-precious metals or stones, or imitations thereof, jewellery boxes and watch boxes, charity wristbands, rubber or silicone wristbands in the nature of a bracelet; retail store services and online retail store services in relation to printed publications, printed reports, photographs, stickers, temporary tattoos, stencils, stationery and office requisites, pens, pencils, pencil top ornaments, erasers, pencil cases, rulers, book marks, paper party decorations, instructional and teaching materials, books, magazines, newsletters, drawing books, comic books, activity books, periodicals, brochures, booklets, pamphlets, manuals, journals, leaflets, catalogues, calendars, diaries, posters, notebooks, passport holders, trading cards, fact sheets, printed award certificates, banners of paper, flags of paper, greetings cards, postcards, paper for wrapping and packaging, advertising signs of paper or cardboard; retail store services and online retail store services in relation to bags, rucksacks, backpacks, all-purpose carrying bags, athletic bags, sports bags, gym bags, kit bags, sports packs, bags and holdalls for sports clothing, beach bags, wash bags for carrying toiletries, vanity cases sold empty, belt and waist bags, hip bags, wallets, card wallets, coin holders, purses, credit card cases and holders, drawstring bags and pouches, duffel bags, key cases, key wallets, knapsacks, trunks and travelling bags, travel baggage, bags and cases, suitcases, luggage, luggage tags, luggage labels, overnight bags, garment bags for travel, protective suit carriers, shoe bags for travel, shoulder bags, tote bags, wheeled bags, umbrellas; retail store services and online retail store services in relation to desks, computer desks, computer stands, computer tables, computer furniture, computer workstations being furniture, computer cabinets being furniture, computer keyboard trays, chairs, portable back support for use with chairs, neck support cushions, foot rests, arm rests for furniture, head rests for furniture, cushions, mirrors, picture frames, nameplates not of metal, plastic name badges; retail store services and online retail store services in relation to water bottles, cups, mugs, tumblers, flasks, thermal insulated containers for beverages, beverage glassware, coasters as tableware, utensils for dispensing liquids, lunch boxes, insulated bags for food or beverages, insulated bottle bags, household containers, drinking straws; retail store services and online retail store services in relation to banners and flags of textile or plastic, ornamental cloth patches; retail store services and online retail store services in relation to clothing, footwear, headgear, short-sleeved or long-sleeved t-shirts, hooded tops, sweatshirts, hooded sweatshirts, sweaters, jackets, hooded jackets, coats, anoraks, all-in one bodysuits, hats, caps, baseball caps, knitted headwear, scarves, neckwear, gloves, vests, jerseys, tracksuits, trousers, pants, suits, dresses, belts, bandanas, headbands, wristbands, sweatbands, swimwear, beachwear, sportswear, loungewear, sleepwear, pyjamas, undergarments, underwear, socks, bathrobes, slippers, fancy dress costumes, Halloween costumes; retail store services and online retail store services in relation to controllers for computer games, game controllers for computers, controllers for video game machines, gaming apparatus, gaming mice, gaming keypads, gaming keyboards, video game joysticks, portable gaming devices, interactive gaming chairs for video games, computer gaming chairs, computer desks for gaming, audio and visual headsets adapted for use in playing video games, video game machines, hand held video games, video game apparatus, portable games and toys incorporating telecommunication functions, sports games, indoor fitness apparatus, exercise hand grippers, pads for use in sports, bags specially adapted for sports and games equipment, toys, games, playthings, novelties, playing cards, card games, balloons, novelty toys for parties; information, advisory and consultancy services relating to the aforesaid services; all of the aforesaid services also provided online via a computer database or the Internet