35 Electronic and web-based catalog services featuring optical and ophthalmic goods and services; distribution of catalogs of others for promotional and advertising purposes; publication of advertising texts; dissemination of advertisements; dissemination of advertising materials, namely, leaflets, prospectuses, printed matter, and samples; compilation of statistics; collection and systematization of data into computer databases; computer file management; public opinion polling; sponsorship search; arranging and conducting business competitions for businesses to compete for recognition and business management support all for the purposes of improving the management and direction of business and promoting sales and to facilitate the promotion and advertisement of optical and ophthalmic goods and services; public relations; inventory management assistance; marketing services; organization and conducting of product presentations; promoting the goods and services of others; demonstration of goods; organization of sales and service promotion activities for others to build customer loyalty; customer loyalty services and customer club services, for commercial, promotional and advertising purposes; advertising and sales promotion for others, including via telecommunications and computer networks; organization of exhibitions and events for commercial and promotional and advertising purposes; wholesale and retail store services and on-line wholesale and retail store services all featuring sanitary products for medical use, cleansing solutions for medical use, sanitizing solutions, products for the care of contact lenses and spectacle lenses, products for cleaning contact lenses and spectacle lenses, preparations for storing and preserving contact lenses and lenses, working, machining, trimming, cutting, drilling, grinding, edging, blanking, grooving, engraving, bevelling, counter-bevelling, chamfering, surface grinding, finishing, smoothing, polishing, fine reworking and stripping machines for spectacle lenses and ophthalmic lenses, blocking machines for spectacle lenses and ophthalmic lenses, grinders for spectacle lenses and ophthalmic lenses, spectacles, sunglasses, sports glasses, spectacle frames, ophthalmic lenses, spectacle lenses, including organic lenses, mineral lenses, corrective lenses, progressive lenses, sunglass lenses, polarized lenses, filtering lenses, tinted lenses, colored lenses, light-sensitive lenses, photochromic lenses, electrochromic lenses, treated lenses, coated lenses, anti-reflective lenses, and semi-finished lenses, spectacle lens pucks and blanks, semi-finished pucks for spectacle lenses, contact lenses, cases for spectacle lenses, cases for ophthalmic lenses, spectacle cases, cords and chains for spectacles, optical, ophthalmic and facial measurement apparatus and instruments, software for measuring and displaying optical, ophthalmic and facial parameters, recorded software programs, medical apparatus and instruments, instruments for ophthalmological examinations, medical imaging apparatus for ophthalmological use, tomographs and angiographs for ophthalmological use, ophthalmoscopes, pupillometers, corneal reflection pupillometers, phoropters, lensmeters, vertical angle refractionometers, ophthalmoscopes, keratometers, ophthalmometers, apparatus for detecting eyesight defects and disorders, apparatus for measuring and testing visual acuity and vision, eyesight testing apparatus and instruments, in particular for the examination of visual behavior, apparatus and instruments for detecting and measuring eye and head movements in response to visual stimuli, head rests, chin rests and nose rests, reading scales being printed eye charts, eye separators for eyesight testing apparatus and removable covers for eyesight testing, apparatus for screening hearing defects and disorders, and audiometers