The color(s) gold, blue, red white and black is/are claimed as a feature of the mark.
"ANNO 1366," "ALCOHOL FREE," AND "0.0%"
The mark consists of the design of a label for a bottle, with the top half in white and the bottom in blue. In the center is a shield-like cartouche design with an ornate outline in gold, with a horn and sheaves of wheat at the top. The center is red, with the words "STELLA ARTOIS" in white. The wording and design are outlined in black. Above the shield are the words "ANNO 1366" in black with a red star between the words. At the bottom of the label are the words "ALCOHOL FREE" in white above a gold line, below which are the numbers "0.0%" in gold.
ANNO THIRTEEN SIXTY SIX STELLA ARTOIS ALCOHOL FREE ZERO POINT ZERO PERCENT; ANNO ONE THREE SIX SIX STELLA ARTOIS ALCOHOL FREE ZERO POINT ZERO PERCENT; ANNO ONE THOUSAND THREE HUNDRED SIXTY SIX STELLA ARTOIS ALCOHOL FREE ZERO POINT ZERO PERCENT
The English translation of "ANNO" in the mark is "YEAR".