The mark consists of the wording "NICHEN" in black with two black arcs above and below the wording. The entire wording is surrounded by a stylized circle made up of various shaded dots in different colors and sizes. The dots are in shades of black, red, orange, yellow, green, purple.
The color(s) black, red, orange, yellow, green, purple is/are claimed as a feature of the mark.
The wording "NICHEN" has no meaning in a foreign language.