The mark consists of the following: a black shaded oblong area bordered by a curved gold outline against which appears a gold design consisting of three gold concentric circles, a gold 8-wing star centered between the smallest circle and medium circle, two small gold pairs of hearts and 2 small gold pairs of Yin-Yang symbols, and five gold lines between the medium circle and largest circle, a stylized gold arrow, the stylized gold wording "TRUNG NGUYÊN LEGEND", and the stylized gold wording "TÂP ÐOÀN CHUYÊN CÀ PHÊ NANG LU'O'NG - CÀ PHÊ ÐÓI ÐO'I"; beneath appears the stylized black wording "DRIP COFFEE" with a stylized black and white depiction of steam above the letter "O"; the stylized black wording "THE ENERGY COFFEE THAT CHANGES LIFE"; a stylized silver and white faucet out of which flows silver and white water; brown coffee brewing inside of a white and gray coffee filter attached to a silver, white, gray and black coffee cup that contains black coffee and sits upon a white saucer; and a rectangular beige background element featuring a white and gray gradient dot effect.
The color black appears in the whole wording "DRIP COFFEE", "THE ENERGY COFFEE THAT CHANGES LIFE" and the shaped arc background. The white color appears in the background of the mark, the plate, the coffee filter, water drop, and the polka dots on a light grey rectangle. The yellow color appears in the circle containing five vertical bars, four hearts, four circle and a smaller circle contains an eight point star surrounding an even smaller circle inside the star and the arrow, the whole wording "TRUNG NGUYÊN LEGEND", TÂP DOÀN CHUYÊN CÀ PHÊ NÂNG LU'O'NG - CÂ PHÉ DÓI DÓ'I". The brown color appears in the coffee cup. The color grey appears in the whole wording "THE ENERGY COFFEE THAT CHANGES LIFE" and the rectangle.
The color(s) black, gold, white, silver, brown, gray, and beige is/are claimed as a feature of the mark.
The transliteration of the non-Latin characters in the mark is: The Vietnamese wording "TRUNG NGUYÊN" means "Central of Highland". The Vietnamese phrase "TÂP DOÀN CHUYÊN CÀ PHÊ NÂNG LU'O'NG - CÂ PHÉ DÓI DÓ'I" means "The corporation specializes in energy coffee that changes life".
The English translation of "TRUNG NGUYEN" and "TÂP DOÀN CHUYÊN CÀ PHÊ NÂNG LU'O'NG - CÂ PHÉ DÓI DÓ'I" in the mark is "CENTRAL OF HIGHLAND" and "THE CORPORATION SPECIALIZES IN ENERGY COFFEE - LIFE-CHANGING COFFEE".
"CÀ PHÊ NÂNG LU'O'NG", "CÂ PHÉ", "DRIP COFFEE" AND "ENERGY COFFEE"
Trademark: 79297667
